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2006
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Joanna McFarland

VP & GM, Consumer Finance Group
Category
Management Team
Joanna is an experienced consumer finance executive with a long track record of developing and delivering successful consumer financial products. In her most recent position, she led the Consumer Cards Business Unit at Southern California-based OneWest Bank, where she managed the Lakers Affinity Card programs and launched the MAGIC by Magic Johnson Prepaid MasterCard. Prior to her role at OneWest Bank, Joanna was Vice President, Product Management at AT&T Interactive, responsible for building the second largest local ad network in the US. Previous positions have included Director, Major Accounts at Green Dot Corporation where she was responsible for the Walmart MoneyCard Prepaid Program and Director, WeddingChannel.com where she managed the company’s largest partnership. She graduated with a MBA from Stanford University Graduate School of Business and a B.S. degree in Economics from The Wharton School at the University of Pennsylvania.

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