With the announcement of Google Affiliate Network closing its doors in July, many retailers are being forced to find new alternatives for their affiliate advertising programs during the coming weeks.
While such a major task may not be at the top of any marketers favorite things-to-do list, the move could result in improved numbers for retailers using GAN that have put off migrating to a new network. After speaking with two former GAN clients, both reported significant increases in their affiliate advertising revenue since migrating from Google.
Recommendations from a GAN Publisher
Shopwiki’s business development senior manager Heath Bertini has been managing Shopwiki’s affiliate partnerships since he joined the company in 2009. According to Bertini, Shopwiki partners with advertisers through GAN as a publisher; once partnered with retailers via GAN, Shopwiki downloads the retailer’s data feeds to list their product information in Shopwiki’s search results.
“Our experience with GAN has been great,” said Bertini. As a GAN publisher, Bertini said he was extremely happy with the level of support he received from Google and that his account manager constantly reached out to his company.
Bertini’s advice to retailers mirrors the same suggestions given by Khalili and Dayley: communication is a must. “As a publisher, my biggest advice is to reach out to your new account manager and let them know your planned day to migrate,” recommended Bertini. He says it’s just as important to reach out after the migration is complete to close any open loops.
Read full article: http://marketingland.com/leaving-google-affiliate-network-could-result-in-improved-affiliate-relationships-increased-revenue-for-affiliate-advertisers-42649